content marketing, #mnminsights

The Ultimate Guide To Build Your Authority Through Content Marketing

What do network/online marketers want most? 

  • You want sales and prospects. 
  • You want to sell without looking or sounding like a salesman. 
  • You want to win over prospects without begging them to try the business. 

How do you achieve all of this?  Certainly not through social media.  Sure, you might get a few sales here and there, but did you know it is against Facebook’s policies to use your timeline to do business?

content marketing, #mnminsights

Now with all the new Facebook algorithm changes, it’s harder than ever for your fan/business page to get any views without paying for them.

Plus—and this is big—nobody comes to social media looking to be sold.  In fact, people hate it.

If your profile is “selling”, sounds too pitchy, or always talking about your products/business, it will turn a lot of your potential customers and prospects off before you can gain their trust.

You need someplace to bring your followers to educate them on your products/services.  Content marketing with a blog is the best place to do that.

Chapter 1: Why Blog for Your Business?

On your blog they can learn about you, about your business, about your products.  They can find solutions to their problems, answers to their questions.  They can find helpful resources.

Your blog is your home on the internet.  You control everything on it.

Building a community on your blog is easy.  Blog comments, social share buttons for them to connect with you elsewhere, and providing opportunities for people to become subscribers and leads allows you the ability to build relationships with your audience.

If your audience become regular readers, they will start to feel like they know you, and thus builds that know, like, and trust factor which is so difficult to attain on other platforms. 

How do you create regular readers?  You do this by creating blog posts that address the challenges and questions they ask themselves.  You have the knowledge that they can utilize, and so they keep coming back repeatedly.

content marketing, #mnminsights

Don’t worry if you feel you are not knowledgeable enough to provide solutions and answers.  I’m going to show you how you can find their questions and problems in Chapter 5.

As for the knowledge part, that’s where Google comes in.  Magazine articles, expert articles, expert websites, associations, these are the search results that will pop up when you Google a topic.  30 minutes worth of research on these sites will give you ample information for a great blog post.

I am going to take a moment to stress – never use someone else’s words.  You can always take their idea and put it into your own words.  But if you feel you must use someone else’s words, always link back to their content!

Chapter 2: Why Blog Instead of Using Other Platforms?

One of the most common questions we get is:  "Why do I need to blog when I can publish my content on other platforms like Facebook, LinkedIn, or even YouTube?"

The simple answer is:  Although it is your content and you retain the copyright to it, all those other platforms can do whatever they want with your content, including completely shutting you down for very little reason.

Several years ago, we heard it was best to have one YouTube channel for each video subject.  So we had 8 YouTube channels.  They were all training videos, not salesy, not promotional in any way.

7 of these channels got shut down, and we lost all our content.  No real reason was given by YouTube other than it didn’t meet their guidelines, whatever that meant.  Nothing specific so I knew how to prevent that in the future.

content marketing, #mnminsights

This is the same with Facebook, Twitter, Instagram, and any other social media platform. 

They can shut you down in a heartbeat.  In turn, you will lose all your content and all your followers/friends/connections and any conversations or relationships you had built with them. 

content marketing, #mnminsights

Another problem with using the other platforms in place of a blog is you cannot indirectly sell to your followers.  You cannot place a banner ad inside of or next to your content.  You cannot easily direct them to other pieces of content that will give them additional information on a particular subject.

Your blog is your home base for all your content.  You will be able to have little banner “ads” inside your posts as well as on the sidebar of the blog.  You can direct them where you want them to go.

You can then upload your videos to YouTube, your images to Instagram and Pinterest, podcasts to iTunes, send your posts out on Twitter and Facebook and LinkedIn, etcetera.

Another not-so-obvious reason is promoting other people’s content.  When you are sharing valuable resources to your followers on social media, if it’s not your content, it’s someone else’s content.  You are bringing them traffic, providing links back to their blogs, and giving them your customers!

Yes, you still want to share other kinds of content with your followers, but the more content of yours you have to share, the less you are building someone else’s business for them.

If you are sold on the fact that blogging is your home base and the best way to build authority but don’t know how to start your own blog, check out this course we created just for you.  Light Up Your Business with a Blog

Chapter 3: How Do You Create Authority Through Content Marketing?

The best way for others to see you as an authority and build an immediate know, like, and trust is by giving them what they want. 

What is it that they want?

A solution to their problem, a Band-Aid to their pain, an answer to their questions.  If you can provide them that, you will build yourself a nice business. 

content marketing, #mnminsights

If you are one of a few in your industry who can direct people to solutions, answers, and the long-lasting Band-Aid, your business will grow by leaps and bounds, and thus you become an expert in their eyes.

So how do you find out what their questions, problems, and pains are?  By listening to them.

There are many different places you can find out exactly what they want.  These are the places I talk about below in Chapter 5.

Chapter 4: Types of Authority-Building Content

content marketing, #mnminsights

What if I’m not a writer?  I hate writing.  How would I utilize content marketing? 

Fortunately, blogging does not have to only be written content. 

There is a wide variety of content you can choose from:

  • videos
  • audio
  • images
  • infographics
  • lists
  • interviews
  • podcasts
  • quotes
  • demos
  • facts and stats
  • worksheets  (these are great lead magnets!)
  • checklists  (these are great lead magnets!)
  • templates  (these are great lead magnets!)
  • data visuals
  • comics/cartoons
  • illustrations
  • screenshots
  • webinars
  • event replays
  • presentations
  • photo galleries
  • guest posts
  • FAQs
  • SAQs
  • ask me anything posts
  • YouTube cutup posts

See below for an explanation on each.

Videos 

Vlogs are video versions of blog posts.  Some people, especially visual and auditory audience, would rather watch a video than read.  Videos are a great alternative to plain text.  Although, to add additional text in the blog post you can have the video transcribed and include the transcript in the blog post along with the video for those who wanted to watch it. 

You can create your video through software, your phone or even Facebook Live, download the video, upload it to YouTube, and embed it onto your blog post.  Don’t forget to include your blog post URL in the YouTube video description to link back to your blog.  (Added benefits!)

Audio

If you have an aversion to writing and appearing on video, you can record yourself in audio.  You can also create a video, strip the audio from the video, and embed the audio onto your blog post. 

For text, just have your audio transcribed and include the transcription as well.  Like podcasts, audio posts cater to those who are on-the-go.  

Here's a podcast embedded onto a blog with full transcript.  10X Growth: How to Use MVPs in Your Marketing

Images

You can tell whole stories using images.  There are a variety of images you can include in your blog posts: infographics, graphs, charts, photographs, illustrations, comics/cartoons, and even memes.

Infographics

Infographics are very large images that contains useful information, maybe a step-by-step process or a visual way to deliver stats.  You can find a variety of infographics on the internet.  There’s really no need for you to create your own.  Just Google [a topic] + infographics. 

You can choose one infographic to embed on your blog post (linking back to the original of course) or several infographics on the same topic. 

This is one of my favorite blog posts that include 9 infographics in one post.  9 Must-See Skin Care Infographics

Lists

People love lists.  I don’t know what the fascination is about a Top 10 list, but it’s highly shareable content.  (And that's just what you want when you are marketing your business through content marketing.)

You can make a Top 10 list about your favorite products, blogs, courses, influencers, industry leaders, tools, resources, videos, Facebook pages, Facebook groups, etcetera. 

Here is an example of a list post.  11 Jaw Dropping Posts for Floods of Facebook Engagement

content marketing, #mnminsights

Interviews

There are so many things you can do with this type of post.  You can interview a leader or influencer OR send questions to multiple leaders/influencers. 

Why would a leader or influencer want to be interviewed for your blog?  It gives them more credibility, and it gets their name out to your audience, some of who may never have heard of them before. 

Interview posts can be done in text, video, audio, or as a podcast. 

A couple of years ago Mark and I attended an event.  It was the first event for our newest teammate.  She decided to go to every leader she recognized and asked them one question.  She recorded it on her iPhone.  When she got back home, she had enough content for several blog posts.  It’s easy to grab a quick interview with someone at an event. 

Here’s an example of an interview style post.  Interview with Bec and Joe from The 4 Blades

Podcasts

Podcasts are like radio shows.  You can have them hosted on sites such as iTunes and on your blog. 

It’s quite easy to create a podcast.  You can strip the audio from your videos or record your voice reading your posts.  Then embed the audio into a blog post. 

Podcasts have the potential to develop raving fans. 

Apple estimates its customers listened to 7 billion podcasts in 2014 alone! 

To turn a podcast into a blog post with text, just have your podcast transcribed and include the transcription in your blog post. 

Here is an example of a Podcast post.  10x Growth: How to Use MVPs in Your Marketing

Quotes

Quote posts are very easy to put together.  You can pick one topic (success, life, money, business) or one author (Einstein, Tony Robbins, Jim Rohn). 

There are a couple alternatives to this type of post.  You can find 5 to 7 quotes on a subject, list the quote, and write a couple of sentences about why you picked that quote.  Or you can pick one author and list an insane number of quotes. 

Here is an example of one of our posts that included 5 quotes from different authors.  5 Pieces of Advice from Wiser Men

And here’s an example of a quote post with an insane number of quotes by Albert Einstein.  71 Albert Einstein Quotes to Inspire You for Life 

Demos

Remember when you were in kindergarten?  I bet you loved show and tell.  Well that’s exactly what demos are.  Demos give people a look inside your product, service or tool.  It also helps convert them into paying customers.  Who doesn’t want that? 

Do you want to know how to make the best demo videos/posts?  Make it about them!  Show how your product, service or tool will make their lives better, easier, more money, etcetera. 

Here is a blog post that shows 20 excellent examples of demos.  20 Excellent Software Demo Video Examples Worth Watching  

Facts and Stats

Some people love numbers, and facts and stats posts are right up their alley.  In fact, these can be some of the most shareable kinds of content.  Pick a specific topic, research that topic, and then include them into a blog post or even an infographic. 

Here’s one of our old blog posts.  49 Marketing Stats You Won't Believe...and Some You Will

Worksheets

Worksheets work well for people who love to take notes, make little cheat sheets, or even do some brainstorming.  Marketing Plan Worksheet

Checklists

Checklists help your audience follow a step-by-step plan or a how-to.  They are also great additions to any blog post.  Side Project Marketing Checklist

Templates

Templates serve as models for others to copy, but my favorite use for templates is to copy and use them repeatedly so I don’t have to recreate it each time.   How to Create a Marketing Plan Template You Can Actually Use

(Worksheets, checklists, and templates make good lead magnets!  See Chapter 8.)

Data Visuals

Data visuals are another great way to show facts and stats.  These are pie charts, line graphs and bar graphs or basically any way you can visually represent data.  They can also be used to complement a blog post. 

Here's an example of a post that used data visuals.  7 Use Cases for Sales and Marketing Data Visualization

Comics/Cartoons

Believe it or not, there are quite a few people who tell their stories in comics and cartoons as blog posts.  They can be hand drawn or computer generated, but I think you get the idea. 

Here is an example of a blogger who uses a lot of comics and cartoons.  Help Needed: Freda Kahlo Quote Under Question

Illustrations

Illustrations can make for a very shareable blog post as well.  Many people use illustrations as opposed to photographs or other types of images in their content. 

Here is an example of a blog that uses a lot of illustrations in their content.   5 Unicorns of Freshly Unique Marketing to Stand Out

Screenshots

Using several screenshots inside your blog posts helps your reader see visually what you are discussing (like this post!).  You should be using several images inside your posts, so why can’t they be screenshots?   

Social Media Examiner uses a lot of screenshots in their posts.  9 Ways to Improve Your Pinterest Marketing

Webinars

Webinar replays are a great way to repurpose your webinars and enable them to live on longer than the typical webinar replay time frame. 

We used to do a webinar every Tuesday for our audience.  Then I would take the replay and put it into a blog post. 

Here's an example of one such webinar.  Discover the 9 Secret Words that will Radically Change Your Business

Event Replays

If you are in a network marketing company, you should be attending events.  Some parts of the events are allowed to be recorded. 

You can embed the replays onto your blog. 

Or you can hold your own virtual event and provide the replays on your blog post.

Presentations

Slides are a great way to create a blog post.  Instead of creating one long text post, create a PowerPoint or Google Slides presentation.  You can then take that presentation, upload it to SlideShare.net, which is free and an authority site, and then embed from SlideShare onto your blog post. 

Slides make it easier for people to view your content, and you can make it visually appealing by adding images and graphics. 

An alternative is to search SlideShare.net for slides on one specific topic and embed them onto your blog. 

Here’s a blog post as an example of this technique.  Marketing Strategy Presentation

Photo Galleries

If you have a business that enables you to show your work visually, photo galleries are a great way to show your portfolio.

Guest Posts

If you have built an active blogging community and/or get a lot of traffic, it would be easy to find guest bloggers (people who write a blog post to be included on your blog.) 

Supplementing your blog posts with guest blog posts not only gives you a break occasionally, but it also broadens your audience. 

Blogger Link Up is a community where you can find guest bloggers.  

FAQs

Frequently Asked Question posts are a great knowledge base for your customers.  You can include the questions you get asked most frequently about your products, service, business or even industry. 

SAQs

Should Ask Question posts are very similar to FAQ posts; however, these are questions your customers should be asking but don’t.  These kind of posts are quickly becoming my favorite. 

Here's an example of a SAQ post.  Should Ask Questions

Ask Me Anything

Ask Me Anything posts are an interesting idea.  You can provide a way for your customers/readers to ask you any question, and you can include these as blog posts. 

These questions can also be included in your FAQs or even SAQs if you thought you would get a question and were surprised that you did not. 

There’s even a WordPress plugin for Ask Me Anything.

YouTube Cutup

In this type of blog post you would find or create a video that breaks down a step-by-step process. 

Through each process in the video, take a screenshot and include the direction for each step. 

Then you can embed the entire video at the bottom of your blog post. 

You can find these videos on YouTube, Facebook, Vimeo, etcetera. 

content marketing, #mnminsights, types of blog posts

Believe it or not, there are several more ideas for blog posts that I didn’t even mention here.  Check out this post for additional ideas -->  21 Super Quick Blog Post Types

Chapter 5: How to Find Endless Content Ideas

So where do you find content ideas, things you can write about that are solutions and answers for your customers? 

You need to find out where your customers hang out and then read their questions and problems.

content marketing, #mnminsights

So, for example, on Facebook you can search for pages to the top name brand companies in your niche.  Then scroll through each post and read the comments. 

People post all kinds of questions and problems that they need help with RIGHT NOW. 

You can write blog posts addressing these problems. 

See video below where I walk you through this technique.

Amazon is also a great resource for endless content ideas.  Authors write books to sell, so they have a handle on what the public wants/needs today.

Researching books in your niche will give you an idea, but most importantly, if you utilize the “Look Inside” option and navigate to the table of contents section, you will find more great ideas. 

See video below walking you through this technique. 

Magazines are great source as well.  Because they have only a few seconds to grab your attention, their headlines are written to entice you to pick up the magazine.   Pay attention to those headlines..... learn how to write your headlines AND discover what your customers want to know TODAY.

Forums are a great source of content ideas.  Thousands of people continue to use forums every day.  Forums give you access to questions or problems your customers have, and you don’t have to go digging to find them. 

For forums in your niche, Google [your niche] + forums. 

See video below walking you through forums.

For more ideas on where to find your content, check out this blog post -->  8 Greatest Content Idea Hacks of All Time.

Chapter 6: 8 Things to Keep in Mind When Utilizing Content Marketing to Build Authority

Writing a typical blog post may build some authority, but chances are it will not….at first.

There are 8 things you want to keep in mind as you are writing your content to speed up your authority-building time frame.

  • Know the who, what, when, where, why
  • Get your brand straight
  • Know the goal of content marketing
  • Speak to ordinary people
  • Good content shares, not sells
  • Be a storyteller
  • Be a conversation starter
  • Play to your strengths

Know the who, what, when, where, why

content marketing, #mnminsights

Anybody who went to school for journalism knows when you are writing an article it must contain the answers to who, what, when, where, and why. 

Your blog post is no different.  You are trying to get a story or information across to your reader.

Most blog posts should contain these five elements.  But these elements will be answered in a slightly different way than your typical magazine or news article.

Who - You need to know who your customer is.  Who are they?  What are their problems?  What are their questions?  Who needs your products or services the most? 

Why – Why are you creating this blog post?  (Is it to attract new customers, teach a new skill or share a customer story?) 

What – What are you hoping this post will achieve?  (Are you looking to make sales or foster existing customer relationships?) 

Where – Where are you going to publish it?  (If YouTube, it will need to be a video.  If Instagram, it should have rich, enticing images.) 

When – When are you going to publish it?  (Are you going to publish it on Tuesday?)

Get your brand straight

Most people think their brand is the Network Marketing company itself and/or that your business brand is distinguishable by the design, graphics, logo, etcetera. 

Although some design components play a small role, your brand is the perception that people have of YOUR business or products, regardless of what Network Marketing company you may be working with. 

Your brand is influenced by your voice.  Your voice is your personality.  It’s the uniqueness of your point of view. 

Someone who lands on your blog should know exactly what your brand is right off the bat, not necessarily by the colors or overall design but by what you say and how you say it, and what you think – basically the language you use and the tone of your voice which has a distinct identity. 

It should not look or sound like any competitor’s or anyone else’s blog.

 

content marketing, #mnminsights

Know the goal of the content marketing

Is the goal of your blog post or video going to be to make a sale, bring awareness about your brand, attract new customers, educate your readers, or teach them a new skill? 

Is it to motivate and inspire them? 

Is it to create a lead and get their contact information? 

Is it to make a sale? 

You need to know the goal of each piece of content you create so that you have a direction on where you are steering them at the end.

Speak to ordinary people

You will be speaking to regular, ordinary people, so you need to be talking in a conversational tone. 

You’re not writing an essay for an educator or giving a presentation to the VP of your company, so it doesn’t have to be full of all these intelligent words that the ordinary person will need to grab a dictionary.

content marketing, #mnminsights

In fact, they will not bother to grab the dictionary.  They will just click right off your page. 

Because we are writing to regular people, we need to write the way we talk. 

  • Be relaxed, speak naturally. 
  • Be conversational, like we were sitting down and writing the post to a friend. 
  • Do not use industry speak/jargon or acronyms. 
  • Break some grammar and punctuation rules.  No one is giving you a grade. 
  • Tell stories that show how your product or service fits into your customer’s lives and how it will solve their biggest problems.

Good content shares, not sells

Good content that is valuable, i.e. one that solves a problem, answers or question, and/or teaches them a new skillset, will position you as a valuable and reliable source of information.  You become the authority, the expert in their eyes. 

New marketers worry about their inexperience.  Let me tell you, no one is going to ask you what your credentials are.  If your content solves problems or answers questions or teaches them, they will be grateful no matter what your experience is, no matter how many years (or months) you have been in the industry. 

 

content marketing, #mnminsights

Example:  Remember the last time you were at a car dealership to buy a car.  You walked in and told the salesperson exactly what you were looking for.  He went out and showed you a few options, and then based upon what you told him you wanted, he recommends a specific car. You then go into his office to negotiate. 

At this point you’re not going to stop the conversation/negotiation and ask him how long he has been in the car industry, how long he has owned that specific model or even if he knew the person who designed it.  You don’t care about any of that stuff. 

It could have been his first day on the job.  You don’t know because you’re not going to ask him.  You just continue with the negotiations. 

So your potential customers are not going to care how long you have been in the industry as long as you provide them solutions and answers.

Be a storyteller

content marketing, #mnminsights

I’m sure you’ve heard the old adage “facts tell, stories sell”. 

There are six words I’m going to share with you that you need to keep in mind when writing your stories. 

Make sure it is true, passionate, humanized, relevant, original, and surprising.  If you can utilize all six in your content, you will stand out. 

The #1 question I get asked is: "What do I write about?"  Hopefully the above section answered that question for you.  But if all else fails, here are some more places to get ideas. 

  • Talk with your existing customers.  Find out what their biggest questions are around your product or service.  Find out what problems your product or service has solved for them. 
  • Talk with other business owners.  Ask them what their biggest marketing challenge is.  You can even ask them what their favorite strategy is to grow their businesses. 
  • Do some keyword research.  Words with search volume are the exact phrases your customers type into Google. 
  • Go to an event or tradeshow in your industry.  There are lots of people to interview there: potential customers (who you can ask about their biggest questions or problems) and other business owners. 
  • Check out your competitors and see what content they are creating. 

Be a conversation starter

This may be a challenge for those of us who are shy, so let me give you a little help. 

Here are a few ways to start conversations. 

  • Create content that’s highly shareable on social media, i.e. entertaining, a trending story that seems everyone has an opinion about, or a top ten list from the most admired people in your industry. 
  • Tell stories.  People love stories, especially if they’re true. 
  • Ask questions in your blog posts and ask for the reader to respond in the comment section, and then answer those comments. 
  • Ask for the share.  You’d be surprised how many people will share your stuff if you just ask them.

Play to your strengths

What are you strong at? 

Are you better with written word or spoken word?  Are you a whiz at creating beautiful graphics or images?  Use those strengths in your content.  No one said a blog post had to be written. 

As for creating videos, podcasts, infographics, eBooks, resource guides, etcetera, out of your content, you don’t need to focus on that yet.  Picking one of these strategies and mastering it in the beginning is best.  Once you’ve mastered, let’s say, video, then you can move on to another type of strategy.

If nothing else, keep in mind the ultimate goal of the content.  The goal of creating content is to convert visitors into buyers and hopefully into regular customers (who become your raving fans and advocates). 

You do that by building a relationship with them over time, by consistently creating content they care about, content that gives them value, solves their problems, and answers their questions.

content marketing, #mnminsights

Chapter 7: The Art of Persuasion

#1 thing to remember when you are writing to persuade someone to take an action or make a decision: it’s not what you say; it’s how you make them feel.

Humans are born with 5 basic needs.

  • Survival – food, water, warmth, rest
  • Safety – security, feeling safe
  • Belonging and love – intimate relationships, friendships
  • Esteem – feeling of accomplishment
  • Self-actualization – achieving one’s full potential

To persuade them to take an action, you must be able to hit on at least one of these needs.

If you can describe how your product or service will:

  • help them achieve their dreams
  • give them security for the future
  • give them a feeling of accomplishment
  • include them in a nurturing community...

...you will be successful to a higher degree.

content marketing, #mnminsights

So how do you know which needs to touch on to be more persuasive?  This is where you need to do your research on your customers/prospects. 

Once you know what they desire most, get out of your head, get out of your thoughts, get out of your offer

It’s not about you or your products or services. 

It’s about them, their thoughts, their questions, their problems. 

The more you can speak to what they are thinking, the more persuasive you are. 

As you are writing, start addressing the questions or objections they are thinking at that very moment. 

Example:  Let’s say you are writing a blog post about connecting with people on Facebook. 

You are writing about the process of finding people, deciding whether you want to connect with them, sending them a friend request, and once they accept your friend request, the next step would be to start to chat with them. 

At this point you would write something like:

"Now you may be asking yourself, what if they think I’m trying to recruit them?  What if they think I’m a spammer?  The key to gaining their trust immediately when you start to chat with someone new is….." 

From your research and speaking with other network marketers, you know these are the two questions they ask themselves most often, and these are the two fears which stop them from chatting and building relationships with other people. 

You are going to address those two specific questions inside your blog post.  You are going to answer those two questions right then and there. 

(Of course, you’re going to do your own research and speak with your potential or current customers to see what their questions and needs really are.) 

 

content marketing, #mnminsights

Another key to write a persuasive blog post is to speak their language.

If your typical customer is intellectual, write your post with intellectual language.  If your typical customer is your Average Joe, write your post with the Average Joe in mind.

The average person’s subconscious mind is like a 6-year old.  It speaks in metaphors, images, and pictures.  Use them in your content.

And people love stories.  Learn to be a good storyteller.

The goal of the story is to keep people focused on what they will get from your product or service.  The story will continually remind them of their wants and needs.

If you are writing a blog post and the call to action in the post is going to command them to opt in for a free training on the subject, your story should lead them to make that decision in the end.

Chapter 8: Boost Your Prospect List with a Lead Magnet/Free Giveaway

How would you like to have an endless supply of customers and prospects to reach out to, people who have said I have an interest in what you have to offer? 

Build a subscriber list. 

How do you do that?  You provide them something valuable in exchange for their contact information. 

content marketing, #mnminsights

This is called a lead magnet.  A lead magnet is another form of content marketing.

The lead magnet addresses one specific topic, answer or solution in greater detail than a typical blog post.  A lead magnet can also be something that saves them time, such as a worksheet, checklist or template.

It is something your potential customers and prospects will find so valuable, they will gladly give you their email address and telephone number. 

Then all you have to do is give them a call. 

Did you know that most people never call their leads? 

These are people who have raised their virtual hand and said yes I do want to learn more about XXX and have given you permission to call them. 

Please call every lead you receive! 

Another benefit to reaching out to these leads, you can find out directly from them what their problems and questions are, and then you can write a blog post addressing each one. 

Where do you find enough information to create a lead magnet? 

My favorite way is to pull several blog posts related to one topic, elaborate a little more, and put them together into a giveaway. 

Or, if you do not have multiple blog posts on one given topic yet, do in-depth research on a topic that matters most to your audience. 

content marketing, #mnminsights

Google is great when it comes to research.

In my blogging courses I chose to write about one topic: dry skin on legs.  I knew nothing about dry skin.  That is not my niche.  But with just 15 minutes on Google, I was able to write a 700-word blog post fairly quickly.

Let’s say skin care is your niche.  Some ideas for a valuable giveaway could be:

  • 10 Steps to Keeping Your Skin Healthy
  • Loving the Skin You’re In
  • Home Remedies for Dry Skin Relief
  • 9 Rosacea Skin Care Tips Dermatologists Give Their Patients
  • 5 Ways to Help Your Teenager Survive Acne

A special note about doing research on the internet.

When googling on a specific topic, look at authority websites.  Authority websites are high quality sites that even the experts turn to for information.

These sites are packed with a ton of educational information.

Authority sites are sites such as WikiHow, Wikipedia, WebMD, Healthline, Entrepreneur Magazine, Forbes, any magazine really.

If you decide to use other sources for your research such as someone’s blog, make sure you check the facts before you report them.

To learn how to write your first eBook or resource guide, check out this free training:  Create My First eBook for Instant Authority

Back to Table of Contents

Closing Thoughts

To wrap up this fairly large blog post, I want to ask you a couple of questions.

Do you now have an idea how powerful a blog is to your business?  ALL of the successful leaders in your network marketing company (even the old-school network marketers) have a blog.

Do you agree content marketing is the fastest and easiest way to build your authority status?  Blogs give people just a sampling of what you can provide for them.  If they like what they see and read, your credibility and authority grows.....and so does your business!

Do you feel your current blogging strategy is not working towards attracting customers or positioning your brand as an expert in your industry?  We have just the thing that will help you out.  Ignite Your Blog

Do you need to start a blog to exponentially increase your leads and sales?  Check out our Ultimate Bundle which includes how to start an authority blog and the Ignite Your Blog course.

Back to Table of Contents

We appreciate you taking the time to read our post.   

Was this post valuable?  If YES, I’d love for you to comment and let me know and be sure to share it with your friends!

#MnMInsights

Mark 'n Michelle Eaves, 
Online Marketing Business Coaches
and Blogging Expert Divi Diva
Got a Question? Let's Chat on Facebook
Follow Us on Twitter
Watch More Training Videos
Schedule a FREE Coaching Session

 

 

Spread the love
Posted in Content Marketing and tagged , , , , , , .

Leave a Reply

Your email address will not be published. Required fields are marked *